Koko&clay is a cosmetic brand based in Germany and it is all about conscious, natural, mindful beauty. For the rebrand the goal was to express the simplicity and honesty behind the brand and highlight the natural aspect. Therefor I played with the typography of the logo, making the "k" have the shape of a plant.
koko&clay wants to bring back skincare to its roots, and the logo wants to be a visual expressions of it.