taking skincare back to its roots.
Koko&clay is a cosmetic brand based in Germany and it is all about conscious, natural, mindful beauty. For the rebrand the goal was to express the simplicity and honesty behind the brand and highlight the natural aspect. Therefor I played with the typography of the logo, making the "k" have the shape of a plant.
koko&clay wants to bring back skincare to its roots, and the logo wants to be a visual expressions of it.
The icons highlight each product benefit.
With the labels we want to highlight the benefit of each product as well as the natural ingredients. Therefore the color of each label is not only a reflection of the main ingredient but has a link to the color of the product itself.