lazy cooker -
the cooking revolution

lazy cooker is a new brand focused on creating healthy, environment friendly, time-convenient meals.
All the recipes are created by an italian chef and are fully gluten free and plant-based.

the happy pot
is the main character

I imagined a brand who is friendly and catchy.

The happy pot is the lead brand element, winking to the users, conveying how easy and fun is to use the products.

The pot is used across the web and print deliverables to tell the story and highlight different USPs of the recipes.