my name is Rosalba and I design experiences across print and web.
THE COOKING REVOLUTION - LAZY COOKER
art direction - branding - web design - packaging
lazy cooker is a new brand focused on creating healthy, environment friendly, time-convenient meals. All the recipes are created by an italian chef and are fully gluten free and plant-based.
The branding and the packaging design highlights the minimalism of the product playing just with a bold name of the recipe and illustrations which highlights for each product the main USPs and ingredients.
The colors are always choose to reflect the main flavors of each recipe.
Illustrations and animations: Mary Delaney
3D rendering: Diego Delgado
THE HAPPY POT AS MAIN CHARACTER
I imagined a brand who is friendly and catchy.
The happy pot is the lead brand element, winking to the users, conveying how easy and fun is to use the products.
The pot is used across the web and print deliverables to tell the story and highlight different USPs of the recipes.
A TASTY USER EXPERIENCE
Together with the branding and packaging we designed and developed the e-commerce. We fully customized it starting from shopify - in order to build an unique customer experience. Each product page is designed to highlight each recipe and the unique main ingredients of these.