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MoCo (MONTPELLIER CONTEMPORAIN)

branding

is the new contemporary heart of Montpellier, France.
Three contemporary locations with museum and ateliers are coming together under one name and logo. The logo wants to be simple in the construction but bold, dynamic and memorable. 

Project in collaboration with: mirage design

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THE 3 LOCATIONS HAVE THE SAME LOGO BUT EACH SITE IS IDENTIFIED WITH A COLOR.

The M and the C are designed in order to be connected at the first glance.

The 3 primary colors have been chosen to underline the simplicity of the logo.

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