portici di torino
The city of Torino has 18 km of arcade all around, split in 4 main areas, full of restaurants, shops and events. The project wants to give an unique identity to the all system in order to promote the path of arcade itself and all the events that the users can find around.
The main symbol is an arch representative of the arcade itself.
The arch can be declined in 4 different shapes linked to the 4 different areas and in 4 colors linked to 4 main services: food, shop, event and wellness.
The main color is yellow, historical color of the city of Torino. The communication wants to speak loud to the users and let them find immediately what they are looking for.