Appellation is a wellness company based in Dubai that creates naturally aromatic products designed for families, helping to cultivate a calm and happy home through the power of scent.

Appellation aims to evoke places and pleasant memories, which inspired the design concept. For the labels and packaging tubes, I used the symbolism of a door to represent being transported to a serene, peaceful space through natural fragrance.

The warm color palette reinforces the sense of wellness and comfort, while the door motif and logo are accentuated with gold relief printing — a signature element of Appellation’s brand identity.