BASI is a company dedicated to agroecology, ecosystem regeneration, and sustainable land management. BASI also produces organic honey, made using sustainable practices.

The art direction and design are rooted directly in their core: the land. The primary shapes of the identity echo the natural patterns of cultivated fields, while the color palette draws on warm, earthy tones that reflect the landscape. Inspired by both the fields and the logo, we developed a dynamic system of shapes that brings energy to the brand while reflecting BASI’s forward-thinking vision. These shapes function as versatile design elements: framing content and imagery, while becoming a distinctive feature that strengthens brand recognition and memorability. The logo’s typography follows these same principles.

These choices are not merely aesthetic: they are strategic responses to BASI’s vision: to respect the land, learn from the past, and cultivate the future. The brand seeks to build a community that cares for what truly matters, connecting tradition and innovation while transforming the countryside with awareness and quality.

Project owner: Brandsummit
Strategy: Brandsummit
Web development: Diego Delgado