Unlocked Release is a seasonal launch platform designed to showcase product updates. It highlights new features, original research, and expert insights: positioning GetYourGuide as the B2B partner of choice. It represents the strongest expression of the GetYourGuide supplier brand.
This project is deeply rooted in strategy. The art direction and identity of Unlocked Release are crafted to be distinctive, recognizable, and engaging, sparking excitement among suppliers while fostering a sense of optimism and trust. At the same time, it maintains a clear and consistent connection to the B2C brand.
GetYourGuide Creative team: Yerang Choi, Alesha Baily, Jeonga Kim
Logo animation: Dmytro Yelisieiev
Hype Video and product features animation: Sergi Rubio
Copy: Alice Gnodde
Web: Yummygum
FIELD
Travel
B2B
SERVICES
Strategy
Art Direction
Branding
Product Marketing
Motion storyboard
The project began with an extensive benchmarking phase to better understand the market and user behavior. Before moving into design, we mapped every brand touchpoint: from functional to expressive, ensuring that each asset communicates the brand’s values effectively across the funnel.
