Onboard is a next-generation seafood brand redefining how consumers experience tuna: moving beyond the can into bold, craveable formats made for today’s fast, healthy lifestyles. I collaborated with the team to bring this vision to life through a vibrant e-commerce platform and a playful, modern brand system.

At the heart of the product line are Tuna Bites: protein-packed, tuna-based “meatballs” that cook in just two minutes. The lineup expands with Tuna Spreads (like Spicy and Hummus-style) and premium Fillets, all inspired by Mediterranean flavors and contemporary wellness trends.

The design is bold and dynamic, featuring wave-inspired accents that evoke the sea - symbolizing both the brand’s roots in the ocean and its spirit of innovation.