After conducting a full UX and UI audit of the previous Bitly website, I led a complete redesign of the entire experience - including a brand refresh focused on color and typography.

The goal was to make the interface bolder, fresher, and more intuitive, while simplifying how users interact with Bitly’s core products: the Link Shortener and QR Code Generator.

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Design enhancements focused on:

• Introducing a clean, spacious layout with strong visual hierarchy

• Using vibrant blues and bold CTAs to drive conversion

• Refreshing typography for approachability and modernity

• Integrating dynamic lines and illustration elements to reinforce Bitly’s core theme of connection

• Improving mobile responsiveness and overall accessibility
   

The result is a modern, conversion-driven SaaS experience that positions Bitly as a category leader — while making its tools more usable, engaging, and visually cohesive for millions of global users.