For the launch of the products at whole markets, we worked on the rebranding of lazy food, making the product shelf-ready. Being the brand focused on convenience, and considering that one of the main USPs is "one pot, zero effort" we thought to show the final cooked dish instead of in a plate, in the pot - to reinforce the brand value. The colors are bold and are coming from the main ingredients of each dish. Typography is bold, in order to catch the attention of the user while walking in the supermarket.

 

Project done in collaboration with Andrea Mastroluca.